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Julianne Goins is a strategist who envisions marketing opportunities in everything she sees, plans travel itineraries in her time off, has an eye for photography and visual aesthetics, and harbors a never-ending curiosity for the world.

Education

Digital Marketing Certificate,
University of Central Florida
(2020)
16 week Digital Marketing certificate covering:

Marketing Strategy

Optimizing Campaigns
and Websites

Digital Advertising,
Data Organization,
and Automation

Computer Science Classes,
Oregon State University
(2015-2016)
After working in the Marketing field on projects in unison with our IT department, I wanted to expand my knowledge and understanding of technology, programming, and how decisions are made that cater to the user experience.

Gained an understanding of C++, Programming Logic, User
Experience and User Design.

B.A. Mass Communications,
University of South Florida
(2012)
Majored in Mass Communications with a concentration in Journalism.
Minored in International Studies.
Completed a professor-monitored independent study in Business Usage of Social Media.

Marketing Strategist, Communications
Specialist, Technology Nerd, &
Avid World Traveler.

Communications & Marketing strategist proficient in campaign development and optimization, brand building, and content management.

I have over 6 years experience in communications and marketing, an additional 5 years in user experience and customer relations, a degree in Communications, and a 16 week Digital Marketing Certificate from the University of Central Florida.

I am a strategic, forward-thinking professional who brings diverse experience in developing campaign strategies, digital advertising, social platforms, web content, project management, branding, and shaping narratives.

I offer a unique perspective from my background in both technology and marketing/communications, and I excel at translating difficult content into segmented, audience-centered language.

I bring management experience and experience reporting directly to the Associate Vice President of a 15,000+ employee organization, as well as the ability to create communications and foster relationships with and for all levels of internal and external stakeholders.

What I Do

Professional Experience

Digital Marketing Associate, Private – Healthcare Software Company
(February 2022 – May 2022)

• SEO
• Social Media Strategy & Analytics
• Google Search Console
• Google Analytics

Marketing Coordinator, Private – Healthcare Software Company
(July 2021 – February 2022)

• Hubspot
• WordPress
• Social Media
• How-To Guides
• Trade Show Planning
• Zoom Webinars
• LinkedIn Sales Navigator

AppleCare Mac+ Tier 1 Technical Support Advisor, Apple Inc.
(February 2016 – July 2021)

• Evaluate problems, create solutions, & efficiently guide users of
  varying technical experience to resolution.
• Analyze, decipher, & document user experience as related by clients for systems engineers.
• Translate abstract technical concepts into understandable language.
• Communicate efficiently to build & repair relationships with customers. 

Marketing & Social Media Strategist, Independent Freelancer
(February 2014 – February 2016)

• Worked independently with B2B & B2C companies & individuals to audit all current content & develop brand identities, analyze targeted audience segments, research & build creative content, & design overall marketing objectives & campaigns.
• Developed digital, visual, & written content campaigns for social platforms, including Facebook, Twitter, Instagram, LinkedIn, Google, & WordPress.
• Created thorough communication plans based on conversion funnel touchpoints, built cohesive brand visions, & crafted marketing materials including digital content, websites, organic & paid social, posters, flyers, & brochures.

Communications & Marketing Officer, University of South Florida
(June 2013 – February 2014)

• Promoted within department. Maintained all previous duties and added the following in addition:
• Developed B2B relationships with potential corporate partners, including potential partner brand research, sponsorship tiers, targeted sponsorship packets based on lead generation & marketing funnels, building & maintaining executive-level relationships, & raising $20,000 in advertising sponsorships.
• Simultaneously managed, organized, & marketed multiple large-scale university events for 2,000+ attendees, including invitations, digital marketing, social contests, executive level speeches, & B2B sponsor communications.
• Worked across departments with various organizations, including I.T. & systems engineers, on numerous university-wide projects, with ability to write & translate technical content into simple, understandable messages based on audience segments & user experience.

Communications Specialist, University of South Florida
(October 2011 – June 2013)

• Acted as writer, editor & creative director for all visual, digital, & written departmental content, including websites, news articles, procedures, executive-level speeches, how-to guides, & marketing campaign materials.
• Crafted messages to motivate & resonate with 15,000+ employees across 4 campuses & countless departments.
• Created campaign planning templates for use across division for all major projects.
• Developed communications internship program, including training materials, recruiting, & interviewing, to provide opportunities for communications students to gain meaningful professional experience.
• Managed team of communications assistants with an emphasis on positive coaching, mentoring, & empowerment.